Comments on: Copywriting Prices – Why it Pays to Use a Professional http://www.oceancopy.co.uk Thu, 24 Jun 2010 19:04:47 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Jamie Graham http://www.oceancopy.co.uk/copywriting-blog/copywriting-prices/comment-page-1#comment-46 Jamie Graham Thu, 24 Jun 2010 19:04:47 +0000 http://oceancopy.co.uk/?page_id=448#comment-46 Thanks for your comments Nikki. I liken it to employing someone with no sales experience to go out and speak to existing and potential customers. Most companies don't hire anyone for offline sales unless they have a good track record and the same should go for website copy as that's what's going to make or break online sales. Thanks for your comments Nikki. I liken it to employing someone with no sales experience to go out and speak to existing and potential customers. Most companies don’t hire anyone for offline sales unless they have a good track record and the same should go for website copy as that’s what’s going to make or break online sales.

]]> By: Nikki http://www.oceancopy.co.uk/copywriting-blog/copywriting-prices/comment-page-1#comment-45 Nikki Thu, 24 Jun 2010 13:05:21 +0000 http://oceancopy.co.uk/?page_id=448#comment-45 Hi Fabulous blog post! And an important one for businesses to consider. As a fellow copywriter, I've been on the receiving end of similar comments. My answer is always the same: there is a difference between 'cost' and 'value.' As you've pointed out here, companies shoot themselves in the foot by writing their own copy to save money. If a website doesn't convert, then the potential 'cost' to a company's reputation is huge. Not to mention loss of sales... One of my clients recently increased his profits by over £8K, after I edited his sales letter. My copy fee was (pitifully) nowhere near that! When businesses appreciate the 'value' of a professional copywriter, everyone wins... Hi

Fabulous blog post! And an important one for businesses to consider.

As a fellow copywriter, I’ve been on the receiving end of similar comments. My answer is always the same: there is a difference between ‘cost’ and ‘value.’

As you’ve pointed out here, companies shoot themselves in the foot by writing their own copy to save money. If a website doesn’t convert, then the potential ‘cost’ to a company’s reputation is huge. Not to mention loss of sales…

One of my clients recently increased his profits by over £8K, after I edited his sales letter. My copy fee was (pitifully) nowhere near that!

When businesses appreciate the ‘value’ of a professional copywriter, everyone wins…

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