Agency V Freelancer

Copywriting Agency or Freelancer?

When you need some copy written, should you choose a copywriting agency or a freelancer?

Here are 5 advantages of choosing a copywriting agency such as Ocean Copy;

Experience
Copywriting agencies will have more than one copywriter on their books and when they take on a specific project, there’s more chance of them having experience of writing about that subject previously.

Speed
A freelance copywriter may be booked up for weeks and not be able to meet your deadlines. They may even take on your job and try to squeeze it into an already packed schedule.

Copywriting agencies spread their workload more evenly and as a result will often be able to work on your project and complete it much sooner than a freelance copywriter would.

Accuracy
A key benefit of choosing a copywriting agency over a freelancer is that your project will be checked by an experienced writer before being sent to you. Two sets of eyes are better than one when it comes to looking over copy and making sure it’s up to scratch.

Reliability
What happens if your freelance copywriter falls ill halfway through your urgent project? If you use a copywriting agency, there will always be an experienced copywriter to take over in emergencies, so that your deadline isn’t missed.

Value for money
Anyone can set themselves up as a freelance copywriter and while some may be good, others may not. Copywriting Agencies such as Ocean Copy handpick the best copywriters around so that you as the client get value for money.

Choosing a copywriter because they’re cheap is likely to cost you more in the long run when you realise their work is ineffective and has to be written again from scratch.

Our SEO knowledge plus our copywriting expertise equals value for money.